8 Best Social Media Marketing Books You Should Read if You Are an Ecommerce Seller 

 

If you are an owner of an e-commerce company, then you know firsthand that your customer is right there, only a couple of clicks away! Still, over the last decade, the e-commerce business is emerging faster than ever and the competition is getting fiercer as this profession becomes more global. This is why the online space is getting more and more saturated by the enormous offers from various brands that are using online marketplaces like Amazon to sell their products and the only way to successfully place your product is, of course, by mastering the art of social media marketing

 

In fact, last year there were around 2.65 billion users of social media worldwide, and this number is projected to increase to almost 3.1 billion by 2021. Of course, not everyone is as frequent a social media user but it is still estimated that 71% of all internet users will access social networks at least once a month. 

 

Working with graphs visualization

 

However, getting shared and liked, and even more importantly, getting noticed by your target audience is not as easy as it sounds. Therefore, before even logging-in into any of your social media accounts, we recommend you first explore and dive head-first into some of the top-notch books on digital marketing from which you can learn some tips and tricks for creating your e-commerce marketing strategy. 

 

Finding the right literature containing the best social media marketing techniques can be a very difficult task,

especially considering social media is constantly developing and changing along with the guidelines and tricks for how to successfully manage them. 

 

With that in mind, we have spent a lot of time reading books on our own and figuring out what works best for our business and what others can do to learn the ropes of social media marketing. And that’s why we have managed to identify eight of the best social media marketing books you should read if you own an e-commerce company or want to learn more about the world of digital marketing. So, without further ado, here’s our list of the best books out there on social media marketing right now:

 

Table of Contents:

1. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

2. Best for Working Smarter: Jab, Jab, Jab, Right Hook

3. Best for Small Business Owners: The Lead Machine: The Small Business   Guide

4. Social Media Marketing When You Have No Clue!

5. The Ultimate Guide to Facebook Advertising

6. The Art of Social Media: Power Tips for Power Users

7. Socialnomics: How Social Media Transforms the Way We Live and Do Business

8. Influencer: The Power to Change Anything



 

Now, let’s dive into the talking points of each book and how they can help you take your social media marketing strategy to the next level.



 

Crushing it-1

 

1. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Crushing It! by Gary Vaynerchuk quickly became one of the bestselling business books on the market when it was released due to its new wave insights on social media. This doesn’t surprise much since its author Gary Vaynerchuk is one of the most well-known experts when it comes to social networks and digital marketing. In fact, he built his business empire using only social media and now proudly carries the title of a “social media guru”. 

 

The book is about learning how to use the power of social media to create and develop your brand. After all, social media is easily accessible and therefore a powerful marketing tool for your e-commerce company. This book will help you “crush it” by giving you useful advice on how to diversify your brand across each social media channel. In this book, you can find many examples from the real world, as well as Gary’s ready-made solutions which you can apply in your own social media marketing strategy. 

 

Perhaps it sounds ridiculous at the moment that you could create a blog and write about your start-up ventures, make it the top search result on all search engines, and start earning a profit out of it. But with Gary V’s insights, all of this can be made possible with the right social media marketing strategy.

 

Jab Jab

 

2. Jab, Jab, Jab, Right Hook

Again, another fabulous piece of work by Gary V. He starts this book by stating how easy it was to pull a Don Draper and become one of the top marketing agencies in the world. You’re probably asking yourselves – wait, why? Well, of course, unlike in today’s world, they didn’t have to deal with their Twitter or Facebook accounts, nor to think of their client’s needs to strategically approach Tumblr. 

If you own an e-commerce company and wonder how to make every customer fully satisfied, this is the right book for you. The first rule of every good community manager is to create and share the content which could animate the users and gain their trust, and only later offer them buying their products. As Gary says, the key to a successful post on any social media platform is something that he calls the micro-content, i.e. short and easily consumable content which will animate your customer, but not saturate him with too much information. 

 

Gary's formula works something like this: micro-content + community management = effective social media marketing. 

 

Finally, what makes this book valuable is the practical advice which you can find at the end of each chapter. Here you can find the set of questions you should ask yourself before posting anything online. 

 

For example, before publishing a post on Facebook you should always wonder: 

 

  • Is this post too long?
  • Is it fun and provocative?
  • Did I upload a high-quality photo?
  • Is my logo visible enough? 



 

Lead Machine

 

3. The Lead Machine: The Small Business Guide

The Lead Machine by Rich Brooks is the perfect book if you own e-commerce and would like to increase your digital marketing presence. At only 303-pages long, the book is easily readable and interestingly written but what is it about? It’s about the importance of your visibility in an online world. One of the most important things you should think of when creating your page on social media are the rules of SEO

 

As Brooks says in this book, “When people use search engines, they are actively looking for a solution.” You must, therefore, seize this opportunity and help your customers find you. You do this by using relevant keywords and filling your blog with content, which increases the attention in search engines. 

 

Additionally, Brooks shares methods and techniques he uses to optimize his pages. Besides, there is also a section on digital advertising where you can find nice tips on how to create an ideal post, use your money wisely and get the most out of it.

"If you are an owner of an e-commerce company, then you know firsthand that  your customer is right there, only a couple of clicks away! Still, over the  last decade, the e-commerce business is emerging faster than ever and the  competition is getting fiercer as this profession becomes more global."  -Click to Tweet-





SMM

 

4. Social Media Marketing When You Have No Clue!

If you're still a rookie in the field of digital marketing then this book is a good starting point. The author is Gundi Gabrielle and here you can find her recommendations on how to monetize your social networks and market your products most effectively. As the title suggests, this book gives insights into the basics of social media marketing to those “who have no clue”. In other words, it covers the basics of the most important social networks such as YouTube, Facebook, Twitter, Instagram, and Pinterest.

 

According to Gundi, the best way to get the most profit out of social media platforms is to understand what is unique about each of them. Posts and content that you are sharing on Facebook, Twitter or Instagram should never be the same. Therefore, this book will help you understand the specific features of each of the most popular social networks. After reading this book, it will become much easier to decide which social network would work the best for your particular business and brand.

 



FB Ads

 

5. The Ultimate Guide to Facebook Advertising

Facebook is the best, but also the cheapest way to advertise your business. For only a couple of bucks, you can reach several thousands of users. The latest statistics show that Facebook will account for 71.5% of total ad revenues for the company in 2021. This is why learning the most effective techniques for Facebook advertising could be very useful if you aim at selling your products online. Perry Marshall, Keith Krance, and Thomas Meloche team up to bring this amazing book helping you get the most from your money and effort on Facebook.

 

This book tells you everything you need to know about creating the right targeted audience, reaching the specific group of people who are most likely to buy your products and finally, ways to optimize your Facebook page. The demographic selection of your audience on Facebook is a powerful tool if you know how to use it. Things get even more complicated with the bidding algorithm on Facebook. Nonetheless, after reading this book, terms such as CPC, PPC, and bidding will keep you from running away from online advertising altogether. 

 

Additionally, it’s a perfect read for both mid-level Facebook users, but also complete beginners since it provides its readers with a simple step-by-step guide to the world of Facebook marketing.

 




The Art

 

6. The Art of Social Media: Power Tips for Power Users 

“The art of social media,” is for anyone who wants to learn more about digital marketing and gain more followers. Guy Kawasaki and Peg Fitzpatrick give all of the necessary advice on how to build your marketing campaign starting from scratch. This terrific book explains in detail every step you should make to build an effective marketing strategy on social networks. It also gives you tips and tricks on how to set up your page, what kind of content you should share, as well as what behavior you should avoid when you’re online. 

 

Kawasaki and Fitzpatrick advise you to always be aware of the power of social networks. What once becomes online stays online, therefore always take care of what you share and never post anything which might compromise either you or your product.

 

Socialnomics

 

7. Socialnomics: How social media transforms the way we live and do business 


It is no secret that social networks changed not only the way we live but also the way we do business. They make our products more visible and therefore easier to sell. Of course, if you know how to use them well.  Socialnomics by Erik Qualman tells you how to harness the power of social networks. It is a must-read for anyone owning an e-commerce company who wants to understand how to increase their sales, cut marketing costs, and use the power of social media.

 

Qualman knows firsthand that social media transform your relationship with consumers. Although e-commerce doesn’t have a physical store where buyers come and sellers talk to them and help them find the best offer, there is still a need for having a person whose main task is to communicate with consumers. In today’s world, social networks play this role. They are the main informal channel of communication with your customers. 

 

In fact, 71% of consumers who had good social media experience with a brand are likely to recommend it to others? This is why it is so important to build your social networks as an important customer service tool to gain even more customers in the future. In this book, you’ll learn how to do that, as well as how to connect yourself with your audience via Twitter, Facebook, YouTube, and other social media sites.







 

Influencer

 

8. Influencer: The Power to Change Anything

Last, but certainly not least, on our list is a book written by Brittany Hennessy called Influencer: The Power to Change Anything. The phenomenon of influencers and their increasing role, especially in the field of digital marketing, is something that few could have imagined a couple of years ago. Still, whatever your personal opinion is about these YouTube or Instagram users constantly describing what food they like to eat, or what cosmetic brand is their favorite one, you must admit they are impactful and yes, they could help you sell your product. 

 

Additionally, it is expected that the influencer marketing will continue its upward movement and become an 8 billion dollars worth industry by 2020.

 

With that being said, there is a lot we can learn from the so-called “influencers”. This book explains the core influencer principles, discovering the ways of becoming popular on social networks and later monetizing this influence. The main secret is to build your audience and keep them engaged. Hennessy gives you much advice on how to create “clickable” content, how to be easily discoverable and noticeable, what is the magic behind the proper hashtag etc. 



 

Conclusion:

At the end of the day, it’s completely up to you how you would like to manage your social media marketing campaigns and what platforms you would like to use. Each of these books brings something interesting to the table and it’s important to understand that sometimes the strategies that worked fifty years ago still work today, and sometimes they don’t. By staying educated, you’ll be able to master the world of social media marketing so you can have a winning business.New call-to-action



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