Do you think email marketing is a thing of the past? After all, there are so many options when it comes to communicating with your prospective customers. The end goal will be the same: to engage with as many new and returning users in order to turn them into successful customers. Despite the multitude of options, email marketing is still widely used and preferred as the most effective method for customer acquisition.
If you’re still in doubt, the following statistics will prove the effectiveness of email marketing:
- There’s more than 3.7 billion email users in the world
- 59% of marketers say email is their biggest source of ROI
- Email marketing drives $44 for every $1 spent
- 70% of B2B marketers say to increase their email list quality is their top objective
- 89% of marketers say email serves as their primary channel for lead generation
Through email, you are not only reaching and converting up to 60% of returning users, but you are doing it at an effective price! Email has proven time and time again to be a consistent form of contact to engage with users and consumers in a direct and meaningful way.
Inbound marketing allows you to target a population of people who have already expressed some sort of interest in your product. This takes out all of the guesswork; emailing your collected list of users allows you to immediately reach a population that actively wants to hear from you. Once you convert these users into customers and have hopefully given them a positive experience, you will likely create life-long consumers out of them.
But how do you send the perfect email to every single person who has expressed interest in you? Email automation is a great way to reach all of these individuals without manually drafting and tracking their actions. Automated emails send once triggered by a certain action.
If you're already using an automated email tool but the result of your email campaigns shows they are underperforming, it may be because you are not using the right email tools. So, you have built your email list and the content you want to reach people with. How do you use AI to engage with your audience as effectively as possible?
The purpose of AI technology is to create a human-like reaction to data and information. When we say “AI technology” and “emailing” in the same sentence, I’m sure your first reaction is to assume we mean to send a robotic response to every inquiry we receive. However, AI automation can personalize email marketing in ways you never thought it could!
So, how can AI technology improve the performance of email campaigns?
Many companies have applied Artificial Intelligence (AI) to their business model. They rely on this technology to gain greater insight, connect with customers, and make better-informed business decisions. For example, Amazon and Google leverage a machine-learning algorithm to recommend products a user might like based on his or her purchase history.
In an age of ever-emerging discoveries and innovations, your email marketing strategy should evolve as technology develops. Outside of increasing your engagement, AI technology can help save you time: a resource we often forget has significant value. AI takes some of the manual work off your plate, which frees you up to invest more into nurturing and growing your business.
You know the common phrase you are taught when you’re younger: “don’t judge a book by its cover?” That definitely doesn’t apply to emails. The subject line of your email determines whether or not your recipients open and view your content. The greatest email content will not receive as many views as it should if your first impression (the subject line) doesn’t entice the reader to inquire within. The key to successful email marketing is to achieve a high open rate, and ideally, a high click rate.
This is where AI comes in handy. AI technology can find the best subject line for your email. With the help of machine learning, it can evaluate the overall performance of your past email subject lines and assign the optimal subject to an email campaign to boost open rate without traditional A/B testing.
An increase in email opens can impact your overall conversion rates! When people are viewing the awesome content you have to offer, you are more likely to turn users into customers.
Timing is everything when it comes to email delivery. AI technology can make sure your email arrives in a buyer’s inbox at the right time to increase email open rate.
Traditionally, email marketers decide the best time of day to send out emails based on pure assumption, and the results they receive may vary. Because everyone has a different lifestyle and habits, it can be valuable to let AI assess the best times to reach your viewers.
AI technology can help you analyze the behavior of Amazon customers from different regions and cities to discover the time people check their emails. You no longer need to worry about your emails being ignored or missed in a buyer’s inbox. Additionally, finding resources that can help you improve the overall content of your emails will boost engagement, which in turn will affect your sales!
If you want to improve your email open rate, you’ll need AI-Powered email automation tool to fully automate your Amazon emails.
BQool Feedback Central is designed to help Amazon sellers get more feedback and reviews. With revolutionary features such as AI-Powered email subject line and AI-Powered schedule times, they help you to find the optimal email subject and delivery time for each email. Software like this will save you from the hassle of A/B testing!
BQool Inc. is a SaaS company committed to simplifying the day to day tasks that all Amazon sellers face, whether that be dynamic repricing, competitor research, feedback and reviews management or discovering the most profitable products to sell. Sign up for a free trial of the most innovative software solutions available on the market.