Five Auto Emails You Should Be Sending
Automation makes your daily to-do list a whole lot shorter. It can be an invaluable tool when you’re already swamped in responsibilities. You need your mailing list in order to keep in touch with your customers, advertise your products, and reward your fans and followers for their loyalty to your business. Even something as simple as a quarterly newsletter will remind people of your presence and keep them up to date about the goings on with your company.
There are tons of reasons you might want to reach out to your fanbase, but timing and frequency are key. You don’t want to overwhelm your customers by filling up their inboxes every day but you don’t want them to forget about you entirely either, so you need to strike the right balance. Combined with a calendar and finely tuned schedule, you can plan your email blasts well in advance.
When you have everything laid out in front of you already, you can automate your tasks and leave the work to your computer. Setting up emails to send to certain people on certain dates, or as a result of certain triggers, lets you focus on other aspects of your business. It lets your customers know when they’ll get their purchased products, helps you advertise your sales and promotions effectively, and ensures that you never miss a client’s birthday.
Automated emails simply make life easier for business owners and their patrons. Read on and take a closer look at five auto emails you should be sending, and keep your network alive and well.
Mailing List Follow-Up
You might build your mailing list by offering a free trial, a promo product, or a chance to win a prize. However you choose to build up your contacts, your first automatic email should be sent as soon as someone gives you their email address.
Once a new person signs up, an automatic email should be sent to the address to introduce them to the business. This might include a brief summary of what to expect in future emails, current and ongoing sales, and perhaps a little bit about the company itself. You should also include options for people to customize what types of content they see and how often it appears in their inbox, as well as the option to unsubscribe altogether. Although you don’t want people to unsubscribe, it’s important that the option be there.
Online companies have changed the modern business world in countless ways, so we’ve had to make some adjustments with the way we process transactions. There’s no physical cashier to ring up your order and hand you a receipt at the end of the transaction when you buy something online. Instead, the order is processed by a computer and you are sent a confirmation email.
This order confirmation is one of the most important and frequent automatic emails your business will send. It should happen every time a customer places an order with your company. This acts as a digital receipt for the customer, and it should include pertinent details like the name and price of the product; taxes, shipping, and other fees; time and date of the transaction; and the order or confirmation number.
Order confirmation emails should also include a telephone number at which customers can reach a customer service associate for help. Then, using the order confirmation number, the associate can easily bring up the transaction and solve the problem.
People also use order confirmation emails for their records so they can keep track of what they’ve purchased online. These automatic emails are absolutely necessary if you use an online platform to sell your wares.
Promotions and Sales
If you’re going through a slow period, a fresh promotion campaign or flash sale may be just what you need to get your business back on track. In order for your promo to be effective, however, it needs to get in front of people. You could design and send out an email blast just before the promotion period begins, or you could plan ahead and have your materials in order well ahead of time.
Business owners that are good with organization and scheduling can have an easier time rolling out their plans than those who are more haphazard and in the moment. On a similar note, automatic emails can be harmful if used irresponsibly, but they can be effective if you know what you’re doing with them. Proper scheduling lets you advertise your sales without being too overbearing, and it allows you to promote your business automatically.
Say you’ve adopted an automatic bi-monthly email blast approach. If you want your customers to know about a seasonal sale you hold every March, mention it in the January-February edition of your newsletter so people hear about it in advance. You can draw up the email as soon as you’ve worked out the details of the sale, and simply schedule it to send later.
You can do the same thing throughout the rest of the year for your summer and holiday sales, and you can even reuse the same templates as long as they reflect the accurate information. Of course, you can also make adjustments to your designs if the promotion changes between the drawing up of the email and the time it’s set to send out.
If you tend to reach out more frequently than once every two months, try not to overpush your ongoing sale. A huge, three-week sale may deserve a spot in multiple emails, but add fresh content to keep each message worthwhile.
Image by Bank of America
In addition to being an excellent way to sell your inventory, email lists give you the chance to connect with your customers on a slightly more personal level. This comes in a world where we don’t often see the people we interact with, and it doesn’t go unnoticed.
Holiday cards let friends, loved ones, coworkers, and business partners let each other know that they’re thought of during cheery times. Creating a greeting card online can be done in just minutes and is often free, so don’t miss the opportunity to design cards for your clients. Go with a general holiday greeting so you can send an all-inclusive message of appreciation and well-wishes to the people who support your business.
Another opportune time to set up an automatic email happens once per year, but it happens on a different day for most: the customer’s birthday. This is more personal than a general holiday greeting, as it’s designed specifically for the recipient. You can set up an automatic email to send your loyal customers individual birthday wishes every year, continuously nurturing the relationship.
Much like annual birthday wishes, anniversary coupons are meant to commemorate the first interaction between business and customer. Note the first time a specific customer makes a purchase and officially welcome them to the family. Then you can reward them for their loyalty by sending them significant discounts when they reach time-based milestones like six months or a year. This can help bring more distant admirers back to your business.
Now that you know a thing or two about the different types of automatic emails you should be sending, make sure you put your knowledge to use. Introductory emails and order confirmations are no-brainers, and sales and promo keep your followers in the know. Let them know you’re thinking about them with holiday greetings, and reward them for their loyalty with anniversary coupons to keep them on board for the future.