There’s been some impressive growth year-to-year in the e-commerce sector with sales soaring from $108.2 billion in 2017 to $126 billion in 2018. These figures are based on the holiday season alone. It’s a 16.5% year-on-year increase in holiday e-commerce sales so it’s no surprise that more and more retailers are selling on the web and of course, on mobile. Nowadays, Consumers enjoy buying from their smartphones and tablets over shopping malls and stop-in shops. Buying products online has become apart of consumers’ lives and it shows no sign of slowing down anytime soon.
Retailers also moved their two biggest shopping days of the year to their online platforms. Black Friday and Thanksgiving day were typically remembered as manic shopping days in brick and mortar stores. “Cyber Monday” was then coined in 2005 and has grown substantially year after year, with the day falling on the Monday after Thanksgiving. In 2018, Cyber Monday was the biggest sales day of the year for online sales with a total of $7.9 billion with an increase of 19.3% in sales since 2017. Online shopping doesn’t seem to be slowing down anytime soon, so with countless consumers at this peak time, what are the best products to sell as 2019 comes to a close?
Top Trending E-commerce Products in 2018 and 2019
Knowing which products and services that were trending in the past is crucial for your business. It can help with forecasting a new trend in the future. A business in any sector needs to know what their customers will want as opposed to what they want to buy right now. This is particularly important for those in dropshipping and who sell on multiple channels. It’s not advised to go into a market that’s already full of competition. Picking the appropriate product and marketing it effectively for the holiday period is crucial. Here are some of the best selling products online that look promising in the future.
1. Phone Accessories
Sales for phone accessories have continued to increase each year. Customers seem to continue purchasing accessories such as:
- Headphones and wireless earphones
- Power banks
- Protective covers and cases
Mobile technology has spread rapidly across the globe. Today, It’s estimated that 5 billion people have mobile devices, according to Pew Research. So with so many consumers with smartphones, there’s a demand forecasted for their accessories. Zion Market Research determined online sales for mobile accessories to increase by 3.75% between 2019 and 2026.
2. Wearable Electronics
Millennials, also known as the digital generation, have influenced online sales as wearable technology has considerable growth from 2014 to 2018. Being able to provide customers with these products is a great way of increasing your profits for your business Some of these products include:
- Fitness watches
- Hybrid smartwatches
- Touchscreen gloves
Wristwear is predicted to boom in the coming years with more focus on fitness and lifestyle. BI Intelligence had forecasted its shipment of wearable devices to double from 2015 to 2018 — and grow it did!
3. Beauty Products
Each year various beauty products trend online and 2019 wasn’t in any way different. Some of the products in this niche that thrived were:
- Coconut-based beauty products
- Lipsticks and lip liners
- Makeup brushes
- Eye Serums
Cosmetics and personal-care companies will continue to benefit from influencers and brand ambassadors on social media and have this as their main focus of advertising. Beauty vloggers on YouTube share tutorials about their favorite products and create looks from specific brands. This elevated the beauty industry as it gives honest reviews in video content, exactly what millennials love and look for. This along with an ever-expanding market of products has changed the way consumers discover new products.
Best Products to Sell After the 2019 Holiday Season
Whether you’re searching for your first ever product to sell on Amazon or adding inventory to your business, choosing the right products requires tremendous research. Yet, there are some products that have successfully peaked every year as it’s about to close. They may seem obvious, It could be beneficial to add some of these products to your business for the shopping season.
1. Journals and Calendars
With the number of apps and digital solutions that promise to improve productivity, you’d be thrilled to hear that journals, calendars and day planners are still an essential buy. Many consumers describe writing in journals and day planners as a digital detox. There are several platforms that can help you design and produce your own calendars and notebooks to order. Calvendo is an online site that helps you through each process. You can also design a quirky day planner or journal through Canva and buy the right to resell on your own platform.
2. Personalized Jewelry
Jewelry has ranked as the third most-wanted Christmas gift, with more than half of women claiming they wanted to receive jewelry over the holiday season. Many consumers are aware that online retailers tend to have lower overhead costs than brick and mortar stores. Another plus for selling jewelry online is its evergreen quality. Not to worry If you can’t sell all of your stock by the year closes. Custom jewelry is never out of season and as you know, jewelry can be made from a lot of different types of materials. So, add value to your business by considering personalized jewelry that’s made to order. Use quality materials such as silver, gold, or other precious materials such as stone to stand out from your competition.
3. Unisex Bags
From backpacks to fanny packs, selling bags online as the year closes may make you a small fortune. Each year from September to December, Google Trends has shown a recurring peak in bag sales between November to January over the past 5 years. Keep in mind, you’ll need to use a strong selling strategy for some styles of bags. A good example of this is the fanny pack. These are generally considered a summer product, yet with the correct selling strategy, they can be advertised as fast fashion or for skiing trips.
Another affordable idea is to design fun tote bags and sell them on a larger site. They’re cheap and easy to design. Use a minimalistic copyright-free quote or an amusing pun and it’s a perfect gift that’s environmentally friendly. If it’s in your budget, you could promote your listing on eBay to further your revenue.
Think Ahead: Prepare for the Season
If you plan ahead, you can leverage shopping trends and adjust your marketing tactics accordingly to your target audience. Positioning the right product in the minds of a consumer will help boost your sales and social media marketing will help you achieve this. Some key points to consider when you strategize a market plan is to:
- Develop a strong brand design for your business.
- Market effectively through Facebook, and Instagram
- Build relationships with customers with Email Marketing
- Have a strong customer service team for all consumer inquiries
Always remember to analyze the impact of your making during marketing campaigns. It can help you find patterns for future marketing initiatives and will prevent you from wasting time or money on marketing that doesn't work. Utilize your social media accounts and prepare to advertise early. Using these marketing tools and social platforms will have you profiting from online sales very soon!