How to Generate Shares for Your E-Commerce Blog Posts
It’s a blogger’s duty to give the people what they’re looking for: engaging, high-quality online content. As such, you should always be honing your skills so you can create the best content you can. Blogs should give readers the information they need, make them laugh, or aid in whatever purpose your brand aims to serve. As long as you continue to give the people what they want, your fanbase—and business—will flourish.
One way to expand your reach is to get your existing subscribers talking about you, or at least sharing what you’re talking about. Shared blog posts spread your content and the information therein, and they lead new viewers back to your turf.
As an e-commerce blogger, you must act as the eyes and ears of the small business seller looking to turn a profit in the age of e-commerce giants. This takes an eye for trends in the market, and the voice to communicate with others in the field as you see them playing out
How do you capture your viewers and keep your content relevant? Read ahead and find out how to tap into your following and get your content out there.
Cultivate a Following
If you’ve been posting relevant content on a regular basis, building up your mailing list, and getting exposure in bigger publications, then you’ve probably gotten through to a good chunk of people. As you develop an audience, you’ll be able to share your ideas with a reliable group of regular readers. The bigger your audience grows, the louder your voice will be and the more influence you’ll have within your niche.
Readers are more likely to trust a source that has an established following. If people see that you have thousands of readers and your blog is buzzing with interaction, they’ll be more inclined to share the content with their own social circles. Since a bigger audience means a better opportunity for exposure, your shared content will snowball as your readers put even more eyes on your blog.
Your blog won’t start off with a whole community of followers; it’ll start off with none. It’s your job to spread the word about your blog and get people excited about your project. Take advantage of social media to get your target demographic pumped up and talking about you.
Every individual person that makes up your following has a following of his or her own. Everyone influences a number of other people in a wide variety of ways, every single day. Think of each of your readers as a potential network. When one of these people shares something you post, your piece of content may reach thousands of people who may otherwise never have heard of your brand. Continuously strive to grow your following so your readers can help you blow up your blog.
Reach Out to Influencers
People, businesses, and brands that have huge amounts of followers on Facebook, Twitter, and the like are called influencers because of their extensive webs of connections. Working with an influencer can make your business a lot more familiar, and they can do it very quickly. Influencers are typically athletes, movie stars, models, and other celebrities that are followed by tens of thousands to tens of millions of people. If you can connect with these people, you could see a significant spike in your page views.
Choose the Right Influencer. A public figure that you like a lot may have a large audience, but are that person’s interests and platform relevant to your blog? Choose influencers within your niche, and reach out to people who are known to be interested in your field. These people are more likely to respond, and there should be a good amount of your target demographic in their networks.
The point of reaching out is to find people who will share your content, which means finding those who will take the time to acknowledge your request. Don’t be surprised if you’re left with no responses after reaching out to giants like Target or Katy Perry. Look for influencers at more achievable levels while you expand your outreach.
Know How to Reach Out. Nobody likes to be nagged or barraged, so don’t flood prospective influencers with emails and social media messages. Instead, post your blog in a tweet and tag an influencer asking them to retweet it. If you don’t get a response, try again in a few months or so. Be respectful and don’t harass people, or they won’t want to help you.
Brands love loyalty, and loyal followers love rewards. Offer your readers incentives for sharing your blog posts. This way more people will see your content, more readers will engage with your brand, and some people will earn prizes for their help. Give away some free promo or a limited trial to those who share your blogs to start activating new areas of your network.
Post Great Content
No matter what kind of techniques you use or who you reach out to for help, it’s only the great content that will stick. If you want people to share your blogs, make it impossible for them not to. Save the fillers and only post must-see content. Here are four characteristics of the types of content you should be posting on your blog.
Informative — We’re lucky to live in an age where, when we have a problem, we can simply ask our smartphones a question and the answer will appear before our eyes. People instinctively turn to the Internet for their information, so make your blog the go-to source for theirs. If your readers get into the habit of checking your blog for their daily updates, they’ll share the source with their circles.
Remember: Keeping your readers informed is a responsibility, and it’s one you have to stay on top of full-time. Do your best to create evergreen content, which is content that stays fresh forever. Update relevant statistics when new information is discovered, and never keep your followers in the dark.
Entertaining — Post the kind of stuff that people like to look at. If people drift off at work wondering what you’re posting and what they’re missing out on, you’re doing something right. If the goal of your blog is to shake things up and make life a little more fun for your followers, make sure every piece contributes to this endgame. Throw in gifs, images, music, and anything else that might spruce up your piece and make it hard for your viewers to look away.
Memorable — Memorable content is what comes up in conversation days, weeks, or years after it’s been posted. Down the line, someone will hear a line from a viral video they missed out on and finally be caught up to speed. You can create the content that people refer to for years to come with your blog. Some people will even share the same post again and again over the years.
Relevant — The most shareable blogs are those with which people identify. People are likely to repost an image or recommend a song to a friend when they feel a relationship with the content. Knowing what strikes a chord with people helps you determine what will be promoted and what will fall flat.
If you already have a dedicated audience in your niche, your readers know what to expect from your website. Your blogs should be relevant to your products, services, or brand, discussing the topics readers expect to and want to discuss. Think about current issues and developments in your niche that you could weigh in on, and encourage readers to share the blog while taking a side in the debate.
Spark the Conversation
As an e-commerce seller, you’re part of a massive ecosystem of buyers and producers. Being an outgrowth of the internet also means that they’re constantly interacting and evolving the mediums through which they communicate. As a creator, it’s your job to be in the middle of that dynamic process. Countless pieces of content are shared and consumed on a daily basis. They may come in the form of blogs like this one, podcasts, newsletters, and much more.
Reach out to other companies in the space to establish yourself as an authority while perfecting your own processes. How does the service or product you offer relate to another heavily utilized facet of e-commerce? What established or newly formed companies exist in that field of specialization? What emerging technologies may come into play in the near future? These are questions you have to be aware of when creating viable content for your e-commerce blog.
The key to community building is to establish connections and maintain communication. Dissect the information they offer and provide value with the questions you pose them. This will ultimately result in content that mirrors relevant trends in the world of e-commerce. Write content for other e-commerce blogs to get your organization’s name on the mind’s of the wider audience. One hyperlink and the effort the flesh out a topic can go a long way in building a backlink to boost your site’s SEO.
Providing value with your content is the only way to encourage shares for your e-commerce blog.