How to Create Amazon Listing Variations – Size & Color

Most of the Amazon sellers sell products with a lot of variety and it's a good thing that Amazon allows listing variations. If you are a new seller on Amazon, there is a lot of things to know. One of this is selling products with a lot of listing variations such as different colors and sizes.

A variation relationship is a set of products that are related to one another. Variations allow buyers to customize product selection based on different attributes including size, color, or other characteristics from the available options on a single detail page.

Create an Amazon Listing:

1. You need to sign in to your Amazon Seller Central Account.

Amazon Seller Central Sign-in

 

2. Hover your mouse to the Inventory tab and on the drop-down menu, select “Add a Product“.

Amazon Inventory Drop Down

 

3. You will be directed to the Add a Product Page and click the “Create a new product listing” link

Add a Product Page

 

4. In the search field, type in the product category in the "Search for your Product's Category" field, and click “Find Category

 

5. Select the appropriate Category in the Catagories Column

Amazon Product Category

 

6. Type in the Product Name and the Brand in the "Vital Info" tab and go to Variations tab we’ll get back to the other missing field later on.

Amazon Vital Info Tab Empty

 

7. Follow the applicable steps below in creating a Listing Variations.

 

8. Go back to the "Vital Info" tab and fill out the missing fields.

Amazon Vital Info

 

9. Click the "Offer" tab and fill out your offer.

Amazon Offer Tab

 

10. Upload your product's images in the "Images" tab and make sure to follow the guidelines.

Amazon Image Tab

 

11. Make sure that you double check everything and click the "Save and Finish" button at the bottom.

Amazon save and finish button

 

Create an Amazon Listing Variations by Color:

1. Follow steps 1-7 in "Create an Amazon Listing".

 

2. Click the Variation Tab and click the Variation Theme drop-down menu and select Color

Amazon Variation Tab

 

 

3. Fill in the "Colors" field with the color name you give the item. Then click the “Add Variation” button and you will notice that it automatically arrange everything below.

Amazon Variation Color

 

4. Fill in the Color Map

FYI: The difference between color and color map is that Color is the color name you give the item. The color map is a what general color they are. Example: you may call the color “Navy,” “Carolina,” “Azure,” or “Still Winter Lake” but they’re all mapped to “Blue.”

 

5. It is optional to fill out the SKU field.

FYI: It stands for Stock Keeping Unit. You don’t get one but it is a method sellers use to identify their products. It means nothing to Amazon but if you have a system, it can be used to help you locate your product. Example, S1 B3 Could mean Shelf one, box three. However, once you allocate an item an SKU it can’t be changed. If you don’t give your item one, Amazon will just generate a random one for you.

 

6. Fill Out the Product ID and select the Product ID Type.

FYI: First of all, Amazon requires a product ID to ensure there are no duplicate product pages. This can be UPC, EAN, GTIN, GCID, and ASIN. In general,  you need to get your brand approved or you need to have your product registered so you will be provided with codes to use when listing. The easiest way would be to go through the Brand Registry.

 

7. Fill out the Item Condition, Standard Price, and the quantity.

Amazon Variation Color Filled

 

8. Follow the steps 8-11 in "Create an Amazon Listing".

 

Create an Amazon Listing Variations by Size:

1. Follow steps 1-7 in "Create an Amazon Listing".

 

2. Click the Variation Tab and click the Variation Theme drop-down menu and select Color

Amazon Variation Theme Size

 

3. Fill in the “Size” field with how you named the size. Then click the “Add Variation” button and you will notice that it automatically arrange everything below.

Amazon Variation Size Add Variation

 

4. Fill in the Size Map field

FYI: Same with the Color Map. You can name your size but in the Size Map field, you need to select the appropriate size associated with your product.

 

5. It is optional to fill out the SKU field.

FYI: It stands for Stock Keeping Unit. You don’t get one but it is a method sellers use to identify their products. It means nothing to Amazon but if you have a system, it can be used to help you locate your product. Example, S1 B3 Could mean Shelf one, box three. However, once you allocate an item an SKU it can’t be changed. If you don’t give your item one, Amazon will just generate a random one for you.

 

6. Fill Out the Product ID and select the Product ID Type.

FYI: First of all, Amazon requires a product ID to ensure there are no duplicate product pages. This can be UPC, EAN, GTIN, GCID, and ASIN. In general,  you need to get your brand approved or you need to have your product registered so you will be provided with codes to use when listing. The easiest way would be to go through the Brand Registry.

 

7. Fill out the Item Condition, Standard Price, and the quantity.

Amazon Variation Size Filled

 

8. Follow the steps 8-11 in "Create an Amazon Listing".

 

Create an Amazon Listing Variations by Size and Color:

1. Follow steps 1-7 in "Create an Amazon Listing".

 

2. Click the Variation Tab and click the Variation Theme drop-down menu and select ColorSize

Amazon Listing Variations Theme ColorSize

 

3. You will see 2 groups which are the Color and the Size. Fill out the Colors and the Size that it has in the other group.

Amazon Variation ColorSize Add Variation

 

4. Click the “Add Variation” button. You will notice that it is arranged in a way that each color has its own size.

Amazon Variation ColorSize Field

 

5. Fill out the “Color Map“, “Size Map“, and “Product ID“,  fields. Select the “Product ID Type” and the item condition, then fill out the “Standard Price” and “Quantity

Amazon Variation ColorSize

 

6. Follow the steps 8-11 in "Create an Amazon Listing".

 

So that is how you create an Amazon Listing by Variations of size, color and both.

 

 

Want us to walk you through it? Watch the video here!
 

 

Do You Want To Expand Your E-commerce Business?

If you want to expand your e-commerce business on different platforms, check out our other E-commerce Tutorials.

Just to let you know, we have a couple of experts who have excelled in E-commerce and are willing to share their knowledge. You can out check their blogs at https://blog.sellerschoice.digital/

If you want to hear them live, just sign up for our webinar.

 

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