How to Enable Google Analytic’s Enhanced E-commerce

Enhanced Ecommerce for Google Analytics can offer a goldmine of valuable information about your users’ purchases and shopping behavior. With some of its more advanced features, Enhanced Ecommerce can even provide insight into the performance of your product lists and internal promotions.

Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases, and use events to track checkout steps and product clicks.

Now you know why it’s great and everybody should be using it! Let’s walk you through how to enable it.


Enable Google Analytic’s Enhanced E-commerce

1. The first thing that you need to do is to Login to your Google Analytics account at

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2. Click the Admin section located at the bottom left of the page. 

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3. Under the All Web Site Data, click E-commerce Settings

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4. Turn on the Enable Ecommerce switch as well as the Enable Enhanced Ecommerce Reporting switch. Please be advised that if you’re using the old version of Google Analytics, you may need to update or use the latest dashboard before you can enable this.


5. Add your Funnel Steps. This would be the process that your customer is going to do online. This is from visiting the site until checking out the item. You can follow my steps for this is going to be the typical customer journey. So it should start from Add to Cart > Cart Login > Address > Credit Card information > Order Review > Order Complete

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6. Once you have typed all of your funnel steps, then click the Save button.


Since we already have enabled the Enhanced Ecommerce on Google Analytics, we also need to enable on our Ecommerce Website. One of the famous e-commerce websites is Shopify.


7. Log in to your Shopify admin at



8. Click the Online Store Sales Channel and select preferences on the drop-down. 

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9. Scroll down to the Google Analytics section and tick the box that says’s “Use Enhanced Ecommerce” 


10. Save the changes and you are all set.


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To view the reports on Google Analytics, go to Conversions > Ecommerce > Shopping Behaviour. Your reports should start generating in a couple of hours. So that is how you enable enhanced e-commerce on Google Analytics. ​​



Want us to walk you through it? Watch the video here!



Do You Want To Expand Your E-commerce Business?

If you want to expand your e-commerce business on different platforms, check out our other E-commerce Tutorials.

Just to let you know, we have a couple of experts who have excelled in E-commerce and are willing to share their knowledge. You can out check their blogs at

If you want to hear them live, just sign up for our webinar.


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