How to Integrate Google Analytics and WordPress

Google Analytics is a very important digital marketing tool.  It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, you need to know that this traffic is converting.

Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having all the data in one place makes it easy to compare the different channels. If you are currently putting money into your SEO, PPC, or Social Media Marketing, you can monitor your ROI.

Google Analytics is a must-have to monitor your growth and we will walk you through how to connect this with WordPress.


Integrate Google Analytics and WordPress

1. Access the admin dashboard of your WordPress site.


2. Once you’re in, hover your mouse to the Plugins section on the left and select Add New on the options. 

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3. Search for the Google Analytics plugin by ExactMetrics then click the Install Now button and click Activate

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4. A Google Analytics section should appear on the left side after it is activated. Just click it to access the settings. 

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5. Click the Authorize Plugin button.


6. On the next page, click the Get Access Code link just on top of the Access Code field. 

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7. You will then be asked to sign-in to your Google account. You also need to allow the plugin to view your Google Analytics data.

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8. You will be asked to copy the code. Just click the Copy Icon beside the code. 

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9. Go back to WordPress and paste the code to the Access Code Field and click the Save Access Code button.

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10. You should then see your Google Analytics Tracking ID and your Google Analytics information displayed on the settings. If the data is correct then click the Save Changes below. If it is the wrong account then just do the same process and use the correct Google account. 

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After the settings have been saved, you should see a new Google Analytics widget on your WordPress dashboard.

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In a couple of days, you should then see the reports reflected on your Google Analytics dashboard. 



Want us to walk you through it? Watch the video here!



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