Google Ads, AKA Google AdWords is a pay-per-click (PPC) advertising platform. This is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
When someone searches on Google for a particular term, say ‘travel’, Google would throw a list of searches for you. But if you look closely, you will notice that the top results are generally ads. When a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.
With you appearing on top of the search, you will have a big possibility to be clicked first, thus increasing your chance of acquiring a customer.
Now on this tutorial, let’s go to the basics in setting up a Google Ads account.
Set up a Google AdWords Account
1. The first thing that you need to do is to go to ads.google.com. Then, click the blue Start now button.
2. If you’re not signed in, then you will be asked to. Just enter your email address and your password.
3. To create a new one, just click the New Google Ads Account link.
4. You will be asked to select your advertising goal. You can choose from the three options. In order for us to skip the unnecessary steps, click the Experienced with Google Ads? link.
5. You will be asked to select a campaign. Each campaign has a different set of goals. For this example, we will be choosing the Search Campaign.
With the search campaign, you can set a goal to drive sales, get leads, or get people to visit your website. If you can’t choose any of that goal, you can always proceed without a goal.
6. Just click the Continue button to proceed to the next step.
7. The next step is to select your campaign settings. Name your campaign and just make sure that both of the checkboxes in the network section is checked.
8. Expand the Show More Settings.
9. The selections are preset, but let’s just go through it.
- First is the Demographics of your audience. This is where you will be selecting the location on where you want to target your ads, the language and the type of audiences.
- Next, are Budget and Bidding. This is where you will be setting up the amount that you are willing to spend on ads each day. This is also where you can bid for certain keywords that you want to focus on.
- Ad Extensions is where you can add additional information to your ads such as links, business info or phone numbers.
- Once you’re all set, just click the Save and Continue button.
10. The next step is to set up your ad groups. This is where you will be adding matching keywords for your ad to appear. You can also use the Get Keyword Ideas tool on the side. Just add your website or your product and service. It will then generate the keywords related to it and you can add them to your ad group.
11. Click the Save and Continue button to continue.
12. Next is to create your ad. This is where you will be indicating what is showing on your ad. Indicate the final URL, headline, display path, and the description. You should see your ad preview on the right. Just scroll along with the previews for mobile, desktop and display. Make sure that you don’t exceed the maximum allowable characters for each field.
13. Once you’re all set, click the Save and Continue twice to proceed.
14. The next page is where you will be setting up your billing. This is where you type in your personal and credit card information. You know the drill. Just accept the terms and condition then click the Submit button.
Congratulations! You are done setting up your Google Ads account.
You can now explore your campaign. Welcome to the digital marketing world, my friend.
Want us to walk you through it? Watch the video here!
If you want to expand your e-commerce business on different platforms, check out our other E-commerce Tutorials.
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