Analyzing Influencer and Seller Platforms

 

You’re probably doing everything you can to promote your brand and sell your products. You’re utilizing social media, regularly updating your mailing list, and spreading the word in every way possible. Eventually, you might get to a point where you feel that you’re doing everything you can do on your own. That’s when you need to look to the hotshots in your niche.

 


Influencer and seller platforms are designed to help you link up and interact with the bigger names in the industry. This connection grants your brand more exposure, and that exposure is specifically geared toward the people who would be interested in what you have to offer. More platforms pop up every day, but there are a few that are truly worth checking out.

 

You’ll want to factor in the cost of the campaign, the size of your business, and your marketing goals before you make a decision. Below is an analysis of influencer and seller platforms that can help steer you in the right direction.

 


Young woman with a smartphone

 

Facebook Influencer Hub

When you think of social media, one of the first platforms that come to mind is Facebook. It’s been a household name for about a decade now. In some countries, the term “Facebook” is even used interchangeably with the word “Internet”. It started off as a way to connect with your friends, but now it’s a viable platform for marketing and promoting your brand.

 


The immense amount of traffic that traverses Facebook’s pages is one of the primary reasons it makes a good platform for businesses. Just about every reliable business has a Facebook page these days, and a solid social media presence makes the brand seem more trustworthy to potential customers.

 


The cost for connecting with influencers through Facebook varies based on the type of campaign you’re running. Live promotions, videos, and standard posts will come with different price tags. Think about what you’re looking to get out of the influencer relationship well before you get started so you can maximize your benefits.

 


It helps to understand CPM, or cost per mille when you use Facebook to find influencers and market your product. It’s called cost per mille because the payment is per one thousand visitors. Facebook typically charges between $4 and $8 CPM, depending on engagement.

 


One of the drawbacks to relying on Facebook to spread your influence is that it’s better for spreading your content rather than quickly making conversions. It’ll take a little time and effort to turn your exposure into money, but as long as you nurture your connections, you’ll reap the benefits.

 


Traackr

If you’re looking to quickly meet quality influencers and ramp up your daily visitor count, Traackr may very well be the way to go. This is an incredibly efficient and effective platform for connecting with influencers in your niche, but there are a couple of pros and cons to recognize.

 


Traackr will help you run your campaign and manage your influencer relationships, and the system is easy enough to use. The platform provides you with the management tools you need to get the results you’re looking for, and there are a few different service packages to choose from.

 


The fact that there are multiple options to choose from is a plus, but here’s the catch: There’s a one-time fee of $2,500 just to get started. This includes setup and training as well as indefinite support, but it’s probably not a reasonable approach for smaller businesses with more limited budgets. There are three options to choose from, but you could end up spending up to $499 per month on top of the initial fee.

 


"Platforms that network sellers and influencers are the next logical step for  e-commerce and social media."  -Click to Tweet-

 

Julius

One of the nice things about using Julius to connect with influencers is that you get charged annually rather than monthly. This can make it a little easier to budget your expenses since you pay for a full year ahead of time. Additionally, Julius allows sellers to access and utilize a unique dashboard. Instead of the typical kind of dashboard you’re used to, this one will resemble more of a news feed where you can see new influencers and affiliations.

 


The price of your Julius campaign will depend on the number of users you have on board, so you’ll have to contact them to work out a custom plan. You can actually add influencers who aren’t already part of the platform as well. No matter what kind of subscription you choose, you’ll enjoy unlimited messaging as well as an account manager who can help you out whenever you need.

 


NeoReach

“Free” is quite an attractive word when you’re working on a budget. NeoReach might not be totally free, but it does offer a free trial for the first two weeks. You’ll be trained to use the platform, and you’ll benefit from consulting and managed services as well as automated campaigns.

 


After your free trial expires, the entry-level package costs $399 per month. You’ll have to contact NeoReach about their premium packages for pricing information.


 

Scrunch

NeoReach isn’t the only influencer and seller platform that gives something away for free. While NeoReach allows 14-day free trials, Scrunch lets you run your first campaign for free on a starter level. The basic package is $199 per month, and the Power package is just a bit steeper at $299 per month. If you want to go all out and go for managed services, be prepared to shell out about $10,000.

 


The good news is that Scrunch is packed with features and well worth the price tag if you can afford it. You’ll get insights so you can polish your future campaigns, direct contact information for the influencers you connect with, and a built-in chat feature.

 


Make sure you vet your influencer platforms, people have called Scrunch’s interface confusing, and the way they rate engagements is also vague. Know the ins and outs of the platform before you spend the money.

 

Group of people with smartphones

 


Obvious.ly

The point of making connections with influencers is to gain exposure, followers, and ultimately, sales. Obvious.ly is extra helpful in that you don’t need to start off with many followers to jump on board. This makes it accessible to smaller companies that are trying to get the ball rolling quickly.

 


Obvious.ly does custom pricing based on the project, but they say it costs just a portion of what you’d spend on a traditional campaign. They also don’t typically pay the influencers; instead, they compensate them with products.

 


See below for a chart that quickly summarizes and compares these top influencer and seller platforms.

 


Platform

Cost

Pros

Cons

Facebook

~$4-8 CPM

Varies by medium

Heavy traffic

Analytics

Harder to monetize

Traackr

 

$2,500 fee

Up to $499 per month

 

Intuitive

High-quality results

Expensive

Julius

Annual fee dependent on the number of users

 

Unlimited messaging

No monthly payments

Versatile platform

Harder to monitor the performance of influencers

NeoReach

 

14-day free trial

Entry: $399 per month

Premium: Contact for info

 

Automated campaigns

Variety of services

Free trial

Not the best for smaller businesses

Scrunch

 

Free to start

Basic: $199 per month

Premium: $299 per month

 

No-risk trial

Helpful insights

Built-in chat

Confusing interface

Vague tags

Obvious.ly

Custom based on campaign

 

Don’t need many followers to start

Based on making connections

Most influencers aren’t paid, which could turn them off



 

Conclusion

Platforms that link sellers and Influencers are the next logical step in the integration of e-commerce and social media. Platforms like Traackr will allow you to reach out to influencers quickly, while more rigorous platforms like Julius will ensure you get an in-depth view of consumer habits. Vet your platform before use as each one has different strengths and weaknesses. Regardless of your choice, know that an eye towards influencer marketing is the right step in ensuring the vitality of your e-commerce business.

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