Infographics 101: Connecting Your Customer With Data
Big data is becoming increasingly important to businesses and customers alike. Interpreting and relating this data in a compact, understandable way has become central to communication in today’s fast-paced world.
Infographics have become the best way to share data. Infographics present a challenging topic or set of information in a more effective, engaging, and useful way.
That’s why infographics have become such a popular trend for content marketing. Businesses use infographics to help customers understand complex problems and engage with the industry on a deeper level. This, in turn, puts the brand at the center of the conversation, giving them credibility, social proof, and increased traffic.
In fact, infographics have arguably become the best way to provide content value to your customers.
So what are infographics, and how can you use them to improve your consumers’ engagement with your marketing?
What are the benefits of an infographic?
An infographic is a visual representation of data. It typically uses a lot of charts and graphs to represent complex information in a pictorial way.
Most people are visual learners. This means they’re more likely to understand and retain information if it’s presented through imagery or graphics. That’s because 90% of information that’s transmitted to the brain is visual. Our eyes are our primary intermediaries between our brains and the world around us.
So, if you want people to retain information that’s relevant to your business, you almost always want to present it in a visual way. Infographics help educate and inform in a mode that customers relate to.
In fact, high-quality infographics are 30x more likely to be read than text articles, and 40% of people respond better to visual information than text. Infographics are liked and shared on social media 3x more than any other type of content. This can help broaden reach and deepen engagement for an exponential effect.
Not only do customers share infographics more, but businesses also find it a versatile piece of content. You can share these images on blogs, social media, print, or even on Amazon. This gives you more “space” to present information about your industry, business, or product without text.
- Make information accessible and approachable
- Target multiple audiences at once
- Improve communication retention
- Encourage social sharing
- Promote user engagement
- Enhance visual content
- Deepen your brand voice and aesthetic
What kind of infographics should you use?
Infographics are a great way to interact with and engage your audience. Below are some of the best ways to use infographics in your marketing strategy to connect with your audience, generate leads, and enhance your social media strategy.
- Present technical specs
If you have a complicated or unique product, you want to give your customers all the specific information about it. But, running down a list of technical specs can get boring and dry—and you’ll often lose your customer somewhere along the way.
An infographic is a great way to visually represent product specs in an approachable and fun way. Customers can quickly see all of the information about the product to make a faster, more appropriate purchasing decision. This means greater conversions and fewer returns.
- Share an offer
If you want to explain the details of a promotion or discount, an infographic is a great way to represent all of the particulars while still appealing to the audience. Your customer can even save the infographic to their desktop so they have the offer with them when they go to make a purchase.
- Provide tips, tricks, and advice
An infographic can be a fun way to give your audience tips and tricks within your industry. For example, you could create an infographic that shows your customers how to travel with a baby. You can provide tips and tricks associated with graphics and animations. This could then relate back to your product if you sold something like carry on luggage or baby carriers.
- Present data
If you want to educate a customer about some sort of data, an infographic is the most accessible and effective means of communication.
This often presents information about your overall industry. For example, you could show how journaling are killing trees, which can help sell your recycled journals.
It could also include surveys you’ve conducted from your audience, which can prove to your audience how your product can fit into their lifestyle.
- Explain with a how-to
Infographics can show the mechanics of how your product works. This is a great way to show the different features of a product and how each feature works together to make your product unique.
Infographics are a fun, engaging means to provide application and usage directions.
- Make a comparison
Infographics are a great method for comparing different types of products based on features and data. Think of it like a visual representation of a Comparison Chart. You can present data to show how your product’s features compare to other similar products in your industry (without naming names), or even how they compare to others of your products.
How do you implement infographics in your content strategy?
Infographics can easily become an effective staple in your marketing campaigns if you utilize them correctly. This is especially useful for reducing your expended resources on marketing, because you can share one strong infographic on multiple platforms, including your social media, email marketing, and website blog.
You can even use infographics on your Amazon listing. If you are an Amazon Brand Registry owner with Enhanced Brand Content, you can use an infographic for product specs, usage tips, how-tos, or product comparisons.
How do you create infographics?
Infographics are easy to make, and they’re fully customizable and personalized based on your content needs. We recommend you use an infographic creator like Piktochart or Canva. You simply select a template, put in your brand colors, insert your content, personalize as desired, and download. Then, it’s easy to share like any other image.
Although creating an infographic is simple with today’s online tools, there are still some challenges. You want to make sure that you’re not just throwing data and graphics together. You want handpicked, high-quality data paired with branded animation and visuals. Plus, design is an art form that takes a lot of time, experience, and expertise.
Every infographic should be a part of a larger marketing strategy.