Orderhive Talks About Multi-Channel Order, Shipping, and Inventory Management Software
Another Feedback Friday has come and gone.
On May 30th, 2019, our own Andrew Maff sat down with Orderhive Marketing Manager, Bhumish Sheth. They discussed multi-channel order, shipping and inventory management software, what sets Orderhive apart from other similar companies and more.
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Bhumish Sheth: So, Orderhive is basically an inventory, order, and shipping management software. So, as an e-commerce seller, when you are trying to sell your products on multiple platforms, Orderhive helps you integrate all your operational processes from one single place, including getting orders, aggregating them, putting up inventory for all of it, tracking your shipping, and then eventually making sure that the product reaches the customers properly, safely, everything.
Andrew Maff: Nice. So, one thing I've learned over the many years I've been in e-commerce, there is so many order management, inventory management softwares out there. So, what makes Orderhive different from all of the other ones?
Bhumish Sheth: Okay. So, yeah, when you stay in e-commerce for long, of course you see so many softwares and you realize that, okay, what kind of difference can you make?
Bhumish Sheth: So, I've, fortunately, during my career at Orderhive, I realized that there are three main things that really differentiate Orderhive from all the rest of the softwares.
Bhumish Sheth: First, Orderhive is a completely realtime software. So, what happens is, let's say you got an order from Shopify. Let's say you have exactly 10 pieces of something. You got an order from Shopify. Orderhive catches that order immediately. Within a span of few seconds, Orderhive captures it. Similarly, it updates the inventory also very, very realtime, which means if you've got an order from Shopify that the inventory count needs to reduce on Amazon, it needs to reduce on eBay and all of it, it happens completely realtime, whereas on other softwares, it does take a short span of probably five minutes, seven minutes, depending upon what kind of software you use.
Bhumish Sheth: Second, Orderhive is very much value for money. So, if you know, Orderhive lets you use automations, like you can actually automate your operational systems. You can let your shipping team know what the sales team has done, and the sales team know what the shipping team has done. You can automate the entire process of sending that order to the customer, at a price of just $100. So even if you are starting with just $100 of subscription, you have got all the automations in the world.
Bhumish Sheth: And third, so, Orderhive being an Indian software, the company being in India, one thing we strong believe in is handholding. So, no matter how many times a customer has to ask or no matter how many questions they have, our support team is one of the strongest. If you ever read through our reviews, what we have realized is, our support and handholding process serves the best for any customer.
Andrew Maff: Those were great answers. So, touché.
Bhumish Sheth: Thank you.
Andrew Maff: So, obviously you mentioned Shopify, so I know you integrate with Shopify. Who else do you guys integrate with?
Bhumish Sheth: We integrate with every major marketplace and storefront. Shopify, Amazon, eBay. We integrate with Magento, WooCommerce, Lazada, any marketplace which has a properly processable API for integration. We integrate with all of them.
Andrew Maff: Wow. Okay. So, I know that... It's the interesting thing about your space, or the inventory management, order management, all that fun stuff, it's definitely, there's some competitors out there, I'm sure you guys are aware of, that are very inexpensive, and for a good reason, because they're really not that good, and then others that are way too expensive, and I never understand why they're so expensive.
Andrew Maff: So, what is the ideal e-commerce client that works with you, or is there one, or is it kind of a catch-all of everyone?
Bhumish Sheth: Currently, an ideal client is somebody who is trying to build their own brand. So, a team of people who are trying to build their own brand, trying to achieve growth for their own products. So, I'll tell you why this an ideal customer. What happens is, of course there can be the resellers, there can be wholesellers, who are trying to sell on e-commerce, but the margins, comparatively, that are delivered with the retailers or the wholesellers are comparatively very meager, whereas the kind of margins that a manufacturer or a person who's trying to grow their own brand has, they are capable of utilizing an inventory management or an order management software to the highest [inaudible 00:05:11].
Bhumish Sheth: So, we're trying to target... We're not saying that it is so expensive that the wholesalers or the retailers would not be able to use it. But definitely, a high growth-focused brand is an ideal customer whom we talk to. It may be a small business who is just starting up, but has immense amount of potential to grow, or it may be a very large brand, but still they can see growth in whatever activities they are doing.
Andrew Maff: All right. So, I'm more of a data, numbers kind of guy. Creative [crosstalk 00:05:52] marketing. Never [inaudible 00:05:54] that way. So, one of my favorite questions is the reporting and analytic side. So, what is... There's a standard reporting that a lot of the software can obviously pull, but what are some of the metrics that you guys are able to pull that can really help some of these e-commerce sellers see really what's going on with their business?
Bhumish Sheth: Of course. I'm also a great fan of reporting. I actually, during my post-graduation, market research was my specialization, so I really love data, as you do. And Orderhive can fetch a lot of reports that an e-commerce seller really has to do during the entire process, their operational process. So, it starts from all the location-based reports on... Let's say, if you have a warehouse, where is your product? In how much quantity is it present at a certain point? Then there are stock count reports, so maybe on regular basis, you are counting a stock again just to make sure that certain number of products have not become... what you call... unsellable. Maybe they dip... You know, the stock depleted because of their age or if the stock depleted because of some kind of damage that happened in the warehouse.
Bhumish Sheth: So, we have very highly functional stock count reports. We have very highly functional revenue reports, inventory order reports, inventory over a span of time reports, so maybe if it's... Orderhive also gives you reports on what kind of inventory you sell during which time, and has been a favorable decision for you as a seller. So, our reports span from your purchase activity, the activity of purchasing from your suppliers, until your activity of selling it to the customer, or eventually making sure that the ideal operational process has happened.
Andrew Maff: Wow. Cool. So, is the software, does it give the ability for international sellers as well, so you can sell globally? Because one of the things we always love preaching here is diversifying, selling in other... excuse me... other marketplaces, other regions. Is there any limitations to being able to sell globally?
Bhumish Sheth: Not at all. In fact, we are proud to say that we are one of those extremely global software, so we serve customers who are based in US and selling in US, or maybe customers who are based in India and selling in US, or maybe customers who have... based in US but selling to other parts of the world. So, our software is agnostic to whatever geography you come from or the seller comes from, or whatever geography they want to sell into.
Bhumish Sheth: The only limitation comes into the picture when you're dealing with a marketplace which does not have a properly functional API. If it does have a properly... Like, there are some marketplaces in India which are highly regulated, or they do not allow sellers to get on those platforms easily. There are some really stringent processes. So, the system, on its own, cannot integrate with these softwares, but once the integration has been established, or if there is a connection API possible, then there's no stopping.
Andrew Maff: Wow. Okay. So, there's always one client that everyone always thinks of, in any kind of service industry or any kind of SaaS industry, where you're like, "That is exactly who was perfect for us. That was a great client. They worked out perfectly." So, what is that one case study, that one proof, that you always kind of turn to?
Bhumish Sheth: Well, with this kind of industry, you see... The point is, you also operate in e-commerce. I'm sure that you know that one proof is never enough, right?
Bhumish Sheth: Right. So, sometimes I've experienced this, that if you give a proof about a great result that you achieved in pharma industry, that might not convince somebody from the fashion industry. So, you know-
Bhumish Sheth: Because pharma does operate a lot on batching their products, making sure that their products are delivered to the customer before the expiry date, or their process of managing the inventory, whereas on the fashion side, it is more about selling during a season, selling during a specific period of time. So, a great case study of pharma might not really help a great case study in fashion, but still, I would like to mention our two really good case studies.
Bhumish Sheth: So, there is this great Indian pharmacy startup which raised a lot of money recently, and it is operational with Orderhive. It actually works with us on a lot of process of trying to bring smaller pharmacists on an online platform, managing their inventories via our system, and then selling it online to the customers. And on the other hand, we also have a client, a huge Indian client, which actually provides educational services, so they make videos and then they sell those videos to students or to education institutes within India.
Andrew Maff: Wow.
Bhumish Sheth: So, these are two amazing... I would definitely like to refer you to these case studies. They are on our website, and that is something... We have observed that these are two case studies which, combined, definitely help us get new clients.
Andrew Maff: Mm-hmm (affirmative). Nice. So, I'm sure you know, I love keeping these pretty short and sweet, because otherwise no one pays attention. So, really appreciate you having on. Loved having you. It was great. Good to talk to you guys. Good to learn about Orderhive. I'd love if you could give us some closing remarks so everyone can go learn a little bit more about you guys.
Bhumish Sheth: Sure. So, closing remark, I would urge everybody... See, inventory management is something, especially SaaS-based inventory management, is something that people feel is a mundane task, but if done properly, it can help you. I've seen a lot of sellers actually think about it on a very later stage on their life. What happens is, when you think about all of these things really late, the problem might be that your company took access up before you. So, my last remark to everybody who is an e-commerce seller and is watching this, or even to anybody who is helping them sell better, operational process is not something you look at in the end. Operational process is something probably you start off with and then continue to improve it during the course of time.
Andrew Maff: Nice. Appreciate it. Thank you so much. For everyone who is watching now or who watches this later, feel free to comment. Let us know if you have any questions. I'll make sure to send it over to Orderhive. Or if you see this on YouTube or on our blog or wherever else we end up putting this thing, feel free to reach out. I'll make sure that they get all the questions. But thank you, everyone, for joining us. Of course, thank you. I really appreciated having you on, and I will talk to you guys soon. Thanks, [inaudible 00:13:59].
Bhumish Sheth: Thank you. Thank you. Thank you so much, Andrew, for having me on. Thank you.
Andrew Maff: Thanks, [inaudible 00:14:04], everyone.