You’ve got the best products at the most affordable prices but your Amazon sales haven’t met your expectations. Why?
Customers like when things are laid out in front of them so they can easily find and purchase what they’re looking for. Once a search query is entered, they’ll give most of their attention to the results that look the most promising. Since broad queries can turn up thousands of results, you want yours to stand out.
People are visual creatures so capturing their attention is key to selling your products. One of the most effective ways to do this is through the use of high-quality images in your Amazon listings.
When a consumer comes across a listing that matches what he or she was looking for, their next step is to click the link and look through the pictures. This step is where you can lock in your viewers and convince them that they need the product you’re offering. Conversely, subpar images can drive potential customers away.
Don’t miss out on quality opportunities because your images aren’t up to snuff. Keep reading to learn about six things your Amazon images should have so you can boost your sales and improve your business.
If you want your Amazon images to show up at all they need to meet the technical requirements. Here are some of the requirements that Amazon mentions:
The accepted file formats are TIFF, JPEG, GIF, and PNG.
Pixel dimensions must be over 1,000 in height or width.
Color modes accepted are sRGB and CMYK.
Names of files must be made up of the product identifier and file extension. This means your ASIN or UPC, followed by a period, then the file extension (such as .jpg or .tif). Keep in mind, you can’t use spaces, dashes, or any other characters in your file names.
If you don’t adhere to these technical requirements, chances are your images won’t show up alongside your Amazon listing. People aren’t as likely to check out posts with poor quality images, and they’re even less likely to look into posts that are not accompanied by images at all. Posting a product on Amazon without an image is a big mistake that can make your brand seem less professional and make it more difficult for buyers to trust you. Don’t let your posting backfire; follow Amazon’s technical requirements and site standards.
Relevancy and Coherence
The point of using images in your Amazon listings is to show the viewer exactly what’s for sale. That means that all of your pictures should be directly related to the product or products you’re selling. If you’re selling a bundle of items, they should all be featured in your pictures.
Your pictures should all be of or directly related to the products you’re selling, but you can use other products or environments to give them context. This lets you demonstrate the items in use, which can be helpful for customers. You can also use text and graphics to point out specific details of your products or extras involved in your listing.
You have to follow Amazon’s rules in order to add images to your product listings, but there are ways you can optimize your pictures. Optimization makes your images more eye-catching and can bring in more traffic, which takes things a step further than simply meeting the criteria. For example, Amazon mandates that images be at least 1000px for height or width, but some recommend 2560px as the ideal width.
Another way you can optimize your images is by manipulating the order in which they appear. If two images relate to each other more than the others, they should be seen in succession. Use up all of the allotted slots so you can show your products off from as many angles as possible, leading with the picture that most clearly shows what the item is.
Permission and Credit
Whenever you use an image that you didn’t produce yourself, you need to credit the original creator of the piece. This is common courtesy any time you reproduce someone else’s work, just like citing a statistic in an article. It’s best to use your own images to avoid any kind of legal complications, but make sure you have permission and give credit when you use someone else’s image.
The images that accompany your products must be of a certain level of quality. This is for the sake of your customer engagement and sales as well as for the purpose of meeting Amazon’s site standards. The quality of the picture is important, but so is the quality of the item. If you’re selling a used product, you can give the potential customer a better idea of the quality through your pictures.
We’ve already established that bad images can turn off the window shoppers, and following Amazon’s technical requirements and site standards are a must. The images in your listing should make it clear what you’re selling. Take professional photographs of the product, and if you’re selling something like a book, movie, or video game, you can include the cover art for clarification. If what you’re offering isn’t obvious in the images, potential buyers might look elsewhere.
Your images can also show the quality of the product you have for sale. If you make a living selling used guitars you want your customers to know exactly how used the instruments are. Pictures should show any blemishes, nicks, or other issues with the guitar so the customer isn’t taken by surprise after making the purchase. This type of transparency is appreciated, and it makes it easier for people to trust your brand.
Display of Options
It’s exciting when you find something you like that’s available in your favorite color. Some Amazon businesses sell their products as they are, with no options or potential for customization. More successful Amazon businesses sell their products with a wide array of color and sizing options available if possible.
Rather than forcing the viewer to visualize the product in a different color, show the different options in your listing. Vague color terms like red and blue can also mean many different things when you look at the full spectrum of colors, so an image with all of the available options shows buyers exactly what they’ll get. Whether you sell mugs, sweaters, shoes, or anything else that can come in more than one variation, let the people know what you have in stock.
If you want your product listing to catch the consumer’s eye, put some thought into how you set up your images. You need to meet Amazon’s requirements for your pictures to show up, but there’s more you can do to direct traffic toward your product. Keep all of the images relevant to the product, but consider using graphics or backgrounds to demonstrate the product being used. Arrange your images in an order that makes the product most appealing to the customer while conveying the necessary information, get permission and give credit if you use someone else’s image, and use high-quality images so viewers can see their options and the condition of the product.