How to Use PPC for Affiliate Marketing and How this Can Help Your E-Commerce Brand
Affiliate Marketing is a growing trend in the United States, with a 10.1% increase in spending each year. This means that by 2020, the amount spent on affiliate marketing will reach $6.8 billion. It's evident that this new trend is spreading the nation. It’s become a popular tactic both to drive sales and increase conversions. But how to use PPC for affiliate marketing purposes? And how can that help your e-commerce brand?
One big selling factor about affiliate marketing is that you earn money all the time, even while you’re getting your beauty sleep!
If you want a constant stream of revenue for your business, without all the upkeep, then look no further. With some investment of time, research and some money, your business could be raking in the dollar signs even before you sit at your desk in the morning with a cup of coffee.
What is affiliate marketing and how does it work?
Affiliate marketing is the process in which an affiliate can get a commission for marketing another company or person’s products. All the affiliate needs to do is find a relevant product, something that is linked to their brand for example, or something they can easily market. The sales, and thus the earnings of the affiliate, are tracked through affiliate links between websites. This is how you earn commission through affiliate marketing: once the click and the purchase have been made.
Affiliate marketing works because the marketing strategy for one product is not just left to the brand who created the product. The marketing strategy is shared amongst various contributors, increasing exponentially the reach of the marketing strategy, and the contributors are all offered a piece of the pie. Some common platforms or types of affiliate marketers are bloggers, social media influencers, paid search focus micro-sites, email lists, and large media websites.
Why should I get involved in affiliate marketing?
There are many reasons why people consider becoming an affiliate marketer, here are some of our top points:
You can work from home: To be involved in affiliate marketing, you don’t need to travel in on your long commute to the office. You can even rake in the money with your pajamas still on and a cup of coffee in hand! No matter where you are, you’ll be able to launch campaigns and receive revenue from the products you are marketing.
It gives you a good bang for your buck: When a business starts, there are usually many upfront costs associated, to finance product development and production and to pay for traditional marketing channels. With affiliate marketing, there are no affiliate program fees, and you don’t need to invest money into developing a product. All you need to do is find a product you believe in, and get people to click on it. So this is a simple, cost-effective way to get into the marketing sector.
You can receive a passive income: For many of us the idea of “passive income” is a dream come true. With a good upfront investment of time in creating your campaign, you can sit back and relax while you earn. Even long after you’ve finished your work, you’ll still be earning, meaning your marketing skills can bring you a passive income over time. Sound too good to be true?
You don’t have to provide customer support: Affiliate marketing can streamline your approach to marketing, leaving you only having to invest time and energy into the initial marketing campaign. All of the other hard work of running an e-commerce brand you can ignore: the individual seller or company takes on all the responsibility of customer support and returns. All you do is direct the consumer, and profit from the sale!
So, if you’re looking into becoming an affiliate marketer, we hope this has given you a good background as to how it can be profitable for you. If you’re an e-commerce brand looking to use affiliate marketers, it’s useful to know the benefits of it for your marketers, so you can know how to get them on board. Using affiliate marketers can build your online presence exponentially, and will boost your CTR and conversion rate. It’s even now being used by many Amazon sellers.
What is PPC Affiliate Marketing?
Pay Per Click affiliate marketing’s meaning is in the name: every time someone clicks onto your e-commerce site from the affiliate marketing campaign, the affiliate gets paid. This is a very useful strategy for affiliate marketing, as it incentivizes the affiliate to produce an effective campaign with high CTR.
As we have already seen, one of the benefits for affiliate marketers is that they can sit back and relax, after they have created their campaign, and earn money through a passive income. One of the benefits of choosing PPC affiliate marketing is that affiliates can’t get lazy! It’s essential that from the get-go, they create a convincing, inviting campaign, which draws people to the e-commerce site, otherwise their venture will be unprofitable.
So, how can affiliate marketing help your e-commerce site?
The short answer is: you’ll probably be more profitable. As we have seen, affiliate marketing shares the responsibility of marketing, meaning that you have to pay less for your own marketing strategy, and your product gets viewed by a bigger and more diverse audience. Also, the benefits of PPC advertising is that affiliates create a really convincing affiliate marketing campaign, as they are incentivized by PPC. With 81% of US brands using affiliate marketing to drive their sales and achieve their marketing goals, this is a trend in marketing which you really cannot afford to ignore!
Here are some tips to make sure you get the best out of PPC affiliate marketing:
- 94% of publishers use more than one affiliate network. Using more than one affiliate network expands your reach online, meaning you can target a larger, and sometimes more diverse, audience of potential customers.
- Find your niche. Make sure to think about your brand identity, the usual demographics of your consumers, and your target audience. Say you’re selling cosmetics. Your target audience might be women aged 20-30. Once you’ve located your target audience, try to find affiliated sites that are related to your target audience, niche, and industry.
- Tapping your niche builds brand trust. Targeting the right affiliate sites not only increases your CTR, but also will build trust in your brand, as you build on your content and reviews from affiliates. The more your brand is spoken about, especially in positive reviews, blog posts, social media shout outs, and videos, the more people will trust your product.
- Be selective about your affiliates. If you are choosing influencers as your affiliates, make sure they have a strong following, and represent your brand voice. Also, not every website can get approved into an affiliate website- so some of the hard work of finding the right affiliate has been done for you. Affiliates must apply, and be approved by the network to be accepted, keeping the quality for the publisher base high. If you’re looking to diversify your affiliate marketing strategy, and have many affiliate sites, this may be a good time-saving tactic for you.
- Pay well. One of the good things about affiliate marketing is that you can choose your PPC commission rate. If you’re looking to generate as much interest as possible in your e-commerce site, and want to get the word out there about your product, then offer higher payouts to your affiliates. This will inevitably lead to higher EPC (earnings per click) but obviously necessitates some investment. Before you decide on your payout price, research the competition and see how much they are paying. Commission rates vary by industry and niche: health niches usually offer around 9%, the financial industry often offers up to 30%. Make sure you’re not over or underpaying your affiliates to get the most bang for your buck out of PPC affiliate marketing.
- Consider combining strategies. Using multiple types of marketing strategies, such as PPC affiliate marketing combined with coupon affiliate marketing, can bring you more EPC. By also partnering with coupon affiliate sites, your brand, product, discount, and promo codes could really be pushed to the masses.
We’ve looked at what PPC affiliate marketing is, why people get involved in it, how to use PPC for affiliate marketing, and how PPC affiliate marketing can help your e-commerce brand. So now that you know the benefits, and have some tips on how to best utilize PPC for affiliate marketing, what’s stopping you? PPC affiliate marketing incentivizes your affiliates to market your product in the best possible light so that they get their reward. It also diversifies and widens your marketing strategy. Your product will be seen all over the internet, on different sites, platforms, and blogs. This will not only bring you higher CTR and conversion rates but also builds your brand identity and trust, and expands your online presence.