Top 5 Designing Tools E-commerce Sellers Should be Using
On September 10th, 2019 our Marketing Director, Andrew Maff, and Marketing Operations Manager, Dana Dench sat down to talk about design tools that are easy to use and that you can use without any design experience.
Andrew Maff: What's up? It's another episode of Sellers Cast number 44, and my name is Andrew Maffettone. And I'm with the beautiful Dana Dench, our marketing operations manager here at Seller's Choice, and today we are talking about the top five design tools e-commerce sellers should be using.
Dana Dench: Today we are going back to my roots, back to where it all began as a designer. We're touching on some of my favorite tools that I've used here at Seller's Choice and that we currently use and recommend for other e-commerce sellers to use. So, first off, I have to give a shout out to Adobe Creative Cloud. It's what I've always used. I think most designers use it. If you're not using it, I highly recommend it. But it can be a little bit advanced. I don't know if some people-
Andrew Maff: Yeah, I can't use it.
Dana Dench: Yeah, so-
Andrew Maff: So, we wanted to do this one a little bit differently where we're actually explaining to you design tools that you can utilize yourself as a regular e-commerce seller whether you have the experience in design or whether you don't. So, to give you an example, her current example, I can't use it. So, if you have the skillset, you should be using that. If you don't, then there's backup. What are the backups?
Dana Dench: Yeah, definitely. So, if you don't really have any skills in the Adobe Creative Cloud, you can use things like PicMonkey or Canva. They're very easy platforms to use. There's a lot of drag and drop options. You can upload things into it, so you can upload your logo into it, basically build different templates and stuff within it. It's super easy to use, and you don't need to be a graphic designer to use it. So, Andrew uses those.
Andrew Maff: Canva.
Dana Dench: So, that's the first one. Second is design inspiration. If you're looking to figure out how you want to lay out your website, how you want to lay out your listings, pretty much any kind of design collateral that you might need, I would recommend going to Behance or Dribble. They're two very well known platforms for designers to post their work on. So, if you ever need some kind of inspiration, you can go there. I also recommend Pinterest if you are kind of scared of the whole Behance Dribble thing because that can be a little overwhelming. So, Pinterest is definitely a good backup.
Andrew Maff: Yeah.
Dana Dench: Do you use Pinterest at all?
Andrew Maff: Not... Sometimes. Very rarely, but I do a little bit.
Dana Dench: Yeah, I think it's great. It has a bunch of different options for design things. So, if you want to look at email marketing campaigns, you can go on there. Even on Behance and Dribble though, they have a ton of options, so definitely check that out.
Andrew Maff: Yeah, even when you're looking at your design ideas, everyone's usual concept is like, "Oh, I'm going to go look at what my competitors do." But that's not always the best thing to do. Sometimes you just go out there and look at someone who's just killing it at whatever it is you're looking to figure out. So, when we do Facebook ads and we're looking for inspiration on stuff to do, we don't go to our competitors that we're working with for that seller or anything like that. We go to just people who we know do really good Facebook ads. So, you can sometimes go, and it depends on where you're looking, but I usually suggest to just go look and find people that did a great job at whatever it is you're working on.
Dana Dench: Yeah, and even save things that you find while you're doing your day-to-day activities. If you're on Facebook, and you see a cool ad, save it to a collection so that you can go back on it and say, "How can I change this up to be more towards my product?" So, definitely check those out, Behance, Dribble, Pinterest. Next, if you're looking for any kind of stock imagery, I definitely recommend Shutterstock. It is paid though, so you need to have a subscription, or you have to pay per image. If you're not really willing to put the money into that, you can check out some copyright free options. A couple of places that we use is Unsplash. It's very popular now. People can upload really great photography, so if you're looking for any kind of social images that you would want to push out lifestyle type images, you can do that.
Andrew Maff: Unsplash is slightly less stock style [crosstalk 00:04:00], right?
Dana Dench: Yeah, definitely. It's a lot more artsy. You can find things that are more creative. Shutterstock tends to have very stocky type of imagery. A lot of memes come out of Shutterstock images.
Andrew Maff: Yeah, like those stereotypical business guys around a table. That's what you're finding in Shutterstock, which look at it because there are definitely some things in there that I've seen that are still usable. They're not that bad.
Dana Dench: Yeah, there's definitely hidden gems within Shutterstock, and they have more than just stock imagery. They have stock vectors, so if you're looking for things that you can manipulate in illustrator, then you can totally go to Shutterstock for that too. So, Shutterstock, Unsplash for any kind of stock imagery. Next is video stuff. So, if you're looking to create some kind of social ad or even a product video, we recommend using Wave. It's a very easy platform to be able to piece together videos. They offer packages where you can get stock video included, so that's pretty nice. You don't have to go buy it elsewhere. You can kind of just create it all in one platform. If you do have more advanced skills, I recommend either using Final Cut or After Effects, depending on your skillset. But video, I definitely think Wave is the way to go because it's a little bit easier and faster.
Andrew Maff: Yeah. So example, I use Wave. I don't use Final Cut. Dana uses Final Cut. I use Wave.
Dana Dench: Yep, definitely. So, it's a little bit easier to get around.
Andrew Maff: Yeah.
Dana Dench: And then the last one is Creative Market. I love this place. They have free downloads every day, so definitely recommend checking that out. But they do have a whole marketplace of different templates that you can download, so social templates, website templates, story templates for Instagram, fonts, literally any kind of design that you could need, they have. So, definitely recommend checking that out if you're looking for options, but you don't really know how to go about creating things, and you're looking for anything just to start. You can find a template on there. So, if you need to go for a website, definitely check out Creative Market because you can find a template and then be able to adjust it to your branding and head it over to a developer and get it up live.
Andrew Maff: Beautiful. So, we're not going to plug anyone today because we just plugged like eight people. Now we did do five, we did like five categories, but we gave you plenty. So, of course, per the usual, comment below. Let me know if we're missing any or you think we definitely should've added to our list, or if you want us to cover something next week. But if not, once again, thank you all for coming. Make sure you subscribe, and we'll see you all next time.
Dana Dench: Bye.