Sellercast: Finding Relevant E-Commerce Social Media Trends


On July 16th, 2019 our Marketing Director, Andrew Maff, and Head of Accounts, Gina Milazzo, sat down to talk about social media trends and how to find them and implement them in a way that benefits your brand.

Andrew Maff:  What's up? Yet another episode of SellersCast. Today is episode number 36. I'm Andrew Maffettone.

Gina Milazzo:  I'm Gina Milazzo.

Andrew Maff:  And today we are talking about finding relevant E-Commerce social media trends.

Gina Milazzo:  Whee.

Andrew Maff:  Here's what we're going to talk about. So today, we're talking about how to find trends on social media that can help benefit your E-Commerce business because basically what'll happen is, you may prep your social media out for a certain extent and a certain period of time, but it's all evergreen, similar stuff and the things that trend or the things that obviously trend, but the things that start to do very well in social media is stuff where you can kind of hop on a trend. It's just happening right now. You're kind of in the moment as opposed to just putting out whatever.

So, several ways to start doing this. Most obvious one that everyone talks about and everyone knows is hashtags. What's trending on hashtags. Twitter, it's very, very easy, especially if you're on desktop, it's like on the right [crosstalk 00:01:03] or on the left, I can't remember what side it's on.

Gina Milazzo:  Top 10.

Andrew Maff:  There's a big thing, like top 10 hashtags. You can literally go onto Twitter and almost every day there's got to be one that you could stretch and still be relevant to your E-Commerce business. So you want to cater something.

Twitter, Denny's, Oreo's, Wendy's.

Gina Milazzo:  I love Denny's.

Andrew Maff:  And Taco Bell. Follow all of them, they're awesome.

Gina Milazzo:  It's so funny.

Andrew Maff:  They are great at hopping on hashtags that are just trending because of things that are happening. So there was a book that I read that was awesome and I can't remember the title. So if you really want to know, comment below and I will look it up for you, but I'm not going to do it right now. But it was about news hacking and the guy who kind of discovered that concept.

So when something happens on the news, instead of just letting it go like a normal marketer, you actually hop on that bandwagon and say something relevant to it that caters to your product. It is an incredibly, incredibly sensitive thing to do and you have to do it very carefully. There has been more deleted tweets attempting this process then I can think of at this moment.

Gina Milazzo:  People screen shot it and it ends up on the internet and you get all kinds of bad attention.

Andrew Maff:  So get several eyes on it before you post it and make sure it's not just like, "That's my humor," because no one knows your humor.

Gina Milazzo:  Yeah.

Andrew Maff:  So let's keep going. So we are going to actually plug someone today. So I'm going to give some credit to Sprout Social. They have a great listening tool that will actually allow you to put in a certain keyword and it will spit out a report for obviously Twitter hashtags, but also from Instagram, Facebook, I want to say YouTube definitely read it and then just the web in general of what is happening, what is trending right now.

Now there's a few other ways that I find that a lot of sellers don't do that you can kind of do to kind of get around it a little bit. So if you ... Google News or obviously if you have an iPhone or something like that, you have News and News Plus and all that. You can subscribe to things that are relevant to your industry. Get notifications every time something crazy happens and you can actually just get something off of that.

Gina Milazzo:  You can do Slack too, there's a push for Slack integration you can get and it sends you relevant ... We have marketing E-Commerce, digital marketing, social media, and it's great. They just send you articles all day.

Andrew Maff:  And then Google Alerts. One of the easier ones.

Gina Milazzo:  So easy.

Andrew Maff:  You can plug in anything you want and Google will literally email you every time something like that is mentioned on the internet. It's just one email I think a day as far as I know. So they won't send you that much all in one shot. I think you can limit it anyway so that you're not getting 5000 emails at once.

Obviously there's the old fashioned way of just Googling things but I like to cater a little bit more towards what are your ... Look at what your competitors are doing, or see what your followers are following and what they're interested in.

Gina Milazzo:  What do they care about? What are they actively consuming everyday?

Andrew Maff: 
So last week, we talked about customer profiles and knowing who your customer is. So the trick is actually just start following people that are really, really relevant to your customer profile, see what things they're interested in and you can actually start to cater towards trends that you see them hopping on.

So oh, they're really, really interested in the Kardashians, let me go post some [inaudible 00:04:09] about them. Get out of here. So what else, what else, what else? There's-

Gina Milazzo: 
Read-It, we don't usually suggest engaging too much on Read-It. It can feel a little bit wrong when companies do it. People are super happy to call out companies that they think are shelling them, but Read-It's great if you look out for when you're featured and then look at related sub-Read-It's based on the sub-Read-It you're in.

So if you sell skincare, there's skincare addiction and makeup addiction and MUHN and there's families of sub-Read-It's that you can go through and it's just a well of data essentially. Ton of people, ton of discussions, ton of timely posts that you can go through. Just check out new or top in those sub-Read-It's and figure out what people are kind of buzzing about.

Andrew Maff:  There are newsletters and stuff that you can subscribe to as well. I like those as a backup plan. Usually if they come out in email, they're a little bit behind. But depending on the trend, it may last a little bit longer. You might still be able to hop on it.

Twitter seems to be the fastest one. So it really is ... You can use Twitter to hop on a trend elsewhere. So if it's trending on Twitter, it might even be trending elsewhere. Obviously if it's trending on Instagram, probably trending elsewhere as well.

So there are other places that you can post. You don't have to be so dependent on just Twitter alone. But sometimes people would rather get it out real fast by just tweeting something really quick instead of putting some kind of designed cool image behind you or anything like that.

So Twitter seems to be the fastest way, but it can [crosstalk 00:05:29] also be the most difficult, plus Twitter is filled with a bunch of really mean people. So you want to be careful with that one too. [crosstalk 00:05:36] but otherwise, there are a ton of tools out there. I know there's also Nuvi, I'll give them some love too. Go check them out. They have a great social listing tool. Sorry Nuvi.

But I think we plugged a few. Am I missing anything?

Gina Milazzo:  No I think that was it.

Andrew Maff:  Give those a shot. Let us know if they work. Comment below if you have any questions, comments, or concerns and then of course, comment, let us know anything that you guys would like us to discuss for next week or any week thereafter. But if not, we will see you all next week. Thank you.

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