Best Shopping Cart Software in 2019 For Your Business
If you’re reading this article, that means your sales are going well and you’re completing a lot of transactions. That’s great! It’s such a good feeling when your efforts in e-commerce or online retail start paying as you generate sales and make money. Now, you’re probably wondering: how canI optimize my shopping cart features and payments methods to take my site to the next stage? We will go over what we believe to be the best shopping cart software to date. Before getting into it, there are some factors you’ll need to consider before selection, which has to do with assessing your e-commerce business and how it ticks.
Consider the Details and Logistics of Your Business
Where do you operate your business? Is it inside the U.S. or outside? That can make a difference for both you and your customers. After all, you have to consider how to make your customers happy by not overcharging them extra transaction fees, and you have to keep costs down for yourself too if you want to make a profit. If you’re thinking about going the Paypal route, that may limit your international ventures, as there is often a fee for transactions outside your own country.
Are you considering reaching out to international marketplaces, but haven’t made up your mind yet? Some countries or regions may be better options than others. In the UK, there is a smaller market than in the U.S., but you don’t have to worry about translations in your product descriptions, keywords, or shopping cart process. However, if you decide to select another region, such as the European Union, translation software is getting better and easier to use than ever. Germany is a good market to consider, since the taxes are not so high, and the number of e-commerce buyers there is already high, making the market an easy one to tap.
You should also take into account your main marketing strategy. Are you focusing on transactional marketing or relationship marketing? If your main objective is transactional marketing, your shopping cart software should focus on quick, easy-to-make transactions. That way you’ll get the highest volume possible. If your objective is relationship marketing, you generally take your time with your customers, looking for long-term satisfaction. You should be sending out emails, interacting on social media channels, and getting to know your audience. In that case, the best software for you is going to make room for factors other than speed.
Cost is, of course, a very important deciding factor in choosing your shopping cart software in 2019. That is probably the first thing you thought of when you began looking for the best options since your objective is to make money after all! Something you may have overlooked, however, is design. Even when making payments, clients take design into account. This is where many e-commerce business owners make a mistake. They rush quickly through the shopping cart experience and don’t even worry about making this experience as attractive to the customer as possible. But the secure payment is the most important part of the transaction. This is where your purchaser makes the final decision before hitting the “submit payment” button. So, make it count. Here are the questions to ask yourself about your software design:
- Is it mobile optimized?
- Does it match my branding throughout the site?
- Does it have a clear, simple, and attractive layout and process?
If the answer is yes to all these questions, you’re likely ready to take the next step with your shopping cart software.
The Three Best Softwares for Your Shopping Cart
Now that you have done your behind-the-scenes research for your shopping cart, it’s time to say yes to the software. The best way to choose is by looking at the three best from the last year:
- Zen Cart
1. Zen Cart
This open source shopping cart add-on can be a bit technical to learn how to use in the first place, but once you get the hang of it, it has a simple template system that allows you to quickly create nearly identical pages. You can use it to create your product pages, design your shopping cart, and manage your inventory.
What is open source? In short, it’s free! In more detail, it is a program with a source code made available to the general public. Programmers work together in a collaboration for open source programs to constantly improve and to contribute to the community by opening it up. It’s designed as a type of activism in the technical realm. The idea is to do away with corporate, proprietary ownership and to spread the use of a product that is bug-free.
Because of this, Zen Cart is a great option for consistently producing secure transactions that keep both you and your customer safe. It also allows you to fully customize your shopping cart. The features in Zen Cart are workable, letting you customize either in the back-end, with foundational coding, or in the front-end, by using add-ons to let you enjoy the experience you want for your shopping cart. Zen cart offers collaboration with many different payment processors. Even if your processor originally shows up as non-compatible, one of these add-ons will usually let you improvize by installing and then opening up that option.
WooCommerce is actually the oldest add-on for your shopping cart on Wordpress. It remains a steadily-growing popular software, even now. Last year it had well over 5 million active installs. Sellers love it because it is SEO friendly, has powerful extensions, professional and attractive themes to choose from, and great documentations.
Some people do complain about the extensions, however. The options are relatively limited when it comes to the core plugin, so the setup process can be extensive, especially for those who want many features for their shopping cart experience.
If your e-commerce site sports an active blog with a vibrant email list, WooCommerce may be a good option for you. Their specialty is for selling physical products, especially through dropshipping, but if you are attached to the site, they do have extensions that allow you to sell any kind of service you offer.
If you are already a Shopify seller, you may be wondering if you should stick to the Shopify shopping cart software, or if it’s better to move on to something else for secure payments. When a small business is just getting started, this software is a convenient and useful program, because they have built-in SEO and inventory management into the platform. That’s two huge things you don’t have to worry about. They have a really informative and readily available support system for their shopping cart users for both buyers and sellers.
Some of the downsides with Shopify are the additional fees they charge if you want to install external gateways to your shopping cart. They do have a free trial, but once that runs out, there is no free version to continue on with them. There are also some limits to how much you can customize the theme and look of your cart and your platform.
Shopify also allows you to manage your email marketing from the platform as well, making it a great all-in-one tool for sellers.
As you navigate shopping cart software, it is best to collect as much research as possible, as well as reach out to businesses similar to yours — whether in size or content — and see what they love (or hate) about their current platform.
What are you ultimately trying to achieve with your software, and what are your priorities when choosing? Are you looking for a great support team to help you through? Customization? Maybe you have no idea!