What is Voice Search SEO and How to Use it to Grow Your Brand
SEO is imperative for all businesses now more than ever, and you’ve probably noticed voice search SEO becoming emphasized progressively more as well. The question is, what exactly is voice search SEO? It is search engine optimization for searches and requests made through the help of digital assistants or mobile devices, and it requires a different strategy to grow your brand than a traditional search. Don’t get me wrong, the traditional SEO search is still vital to your brand and you can learn more about stepping up your e-commercing game from us here at Seller’s Choice. In addition to that, using voice search will grow your business even more rapidly, so the sooner you get started with this technique the better it will be for your brand. We care about your business and want to do all we can to help you learn how to expand your online presence, so here are some tips on how to do voice search SEO.
Understand the Value of Voice Search SEO
Voice searches are becoming more and more common because people are discovering the benefits in efficiency it can provide to their daily schedules and activities. They can use it for multitasking while doing things like driving or even taking care of their kids. They can call out a command or a question from across the room when they’re busy with something completely different. It saves a lot of time, and that is worth top dollar to the average working adult. Voice search can now be used for much more than asking Alexa to set an alarm. People make use of its advantages to purchase an item or even to perform research. So, as people are integrating voices searches into their lives, you can come along right beside them by optimizing your voice search SEO and grow your brand exponentially through this new technology trend. So don’t treat voice SEO as an afterthought. Give it priority and appreciate it for the valuable resource it can provide for you.
Answer Client’s Questions Before They Ask Them
So, how to do voice search SEO? The first thing is to predict what questions your clients will be asking and then write content that will answer those questions directly and efficiently. Keyword research can be a very effective way to accomplish that. “But wait,” you might ask, “Isn’t that something everyone already knows?” Of course, it’s already being done. But you can do it better. Try using sources like Google Answer Box and read the answers that are already given. Then, find more thorough and direct ways to answer the questions that will draw readers to your content over everyone else’s. Remember to pay close attention to the length of your answers. The ideal length is 30 - 60 words. On a mobile device, the client wants the answer fast. Shorter answers tend to do better than longer answers. So consider formulating your keywords more concisely.
Put Yourself in Your Client’s Shoes
Something important to recognize is that people use everyday language when searching for answers or solutions on the internet. Try to put yourself in their shoes and use the language that is the most common to match exactly what people are likely to say. You don’t want to guess randomly and hope for the best. Instead, use a corpus linguistics search engine. These are commonly used for ESL teachers (English as a Second Language) and students for learning vocabulary in everyday language. These search engine tools can be very reliable as a resource for finding the most common phrases and ways of asking questions and do it by giving data as a result of quantity research. Whatever you do, don’t forget to embed keywords in your answers.
Consider the Difference Between Typing and Voice
When typing a question on the computer, people tend to consolidate their questions and searches to save time and effort with typing. Voice searches go a little differently because people are speaking with natural language. For example, typed questions may sound something like, “How to…” or “What is...,” while voice searches may look more like, “How do I do voice search SEO?” or “What are some strategies for optimizing voice search SEO?”
Let’s talk about specific things you can do to provide the most thorough answers to people’s research. You need to consider every angle of questions your prospective clients are going to ask. A lot of questions start with phrases like, “How to…,” “What are...,” “Where is…,” etc. So you must think about your product in terms of these queries: What can your product do for your customers that they can’t get anywhere else? How many varieties do you have? What problems can it solve? If you have a physical store, are all your hours and locations up to date and easy to find? You also need to think ahead and be prepared for questions and concerns your customers may have after they have purchased your product. Can they painlessly access customer service representatives or contact information? Do you have handy and reachable ‘How To” pages? Think about things like off-page SEO, assembly instructions, FAQ pages, and return/exchange policies. Envision loyal, long-term relationships, not just one time buyers. You have to examine every angle when optimizing SEO. Don’t forget to include ways to convince your clients to buy! Extensive reviews and comprehensive product comparisons go a long way.
Have the Best Answer Possible
If you didn’t already want to be the best, think about when you search for information through digital assisting devices. The result comes up with, not several pages of information to choose from, like traditional search results, but with JUST ONE answer, the BEST answer. So make sure you have it. One way to ensure your site comes up first is to analyze with Google Search Console. Once you have verified your site (you can read about how to verify here) check for each of your pages’ crawlability. There, you will find valuable information about what to allow and what to disallow. Make sure you pay special attention to each of these because you are getting free advice! Ensuring each of these guidelines is followed can be a huge deal-breaker for one or more of your site’s pages. If you’re specifically using WordPress, you can find out more about how to integrate it with Google Analytics here.
Have Excellent Mobile Site Quality
Speaking of digital assistants, what is the primary device used in voice search SEO? Mobile devices! So let’s talk about how to ensure your mobile sites and apps are ready for the big influx of new business you’re going to get when you start taking advantage of voice search SEO. Remember, one of the main reasons people are using the voice search feature is for efficiency. So your mobile site needs to be fast and glitch-free. If people do not get the answers they are looking for right away, chances are they will go to a different site to find the solution more swiftly. One simple (but effective) way to do groundwork is to perform your own voice searches with your mobile device and see what comes up. Start to ask a question, leave it unfinished, and the top results will come up. For example, you can ask, “Alexa, where do I find…” and then see what she delivers.
Page Speed Optimization is a Must
Whatever you do, don’t forget about page speed when optimizing your site for voice searches. What is the difference between site speed and page speed? Site speed represents the time it takes to load your site. Page speed is the time it can take to load and switch around between various features on one specific page. Both are equally important because you need to get people on your page, but once you have them there you want to keep them! The more clicks you get on different features within your domain, the better. If one component is taking too long to load, you will lose your reader fast. That’s bad. You can get started immediately by asking us for help and we will give you everything you need to succeed in page optimization. Also check out Accelerated Mobile Pages, which is an open-source initiative platform that can help improve your speed and readability for optimization.
Featured Snippets Will Save Your Life
Trust us. You don’t want to overlook the featured snippets that show up in your search results. This is where strong, creative copy comes into play. Make sure your keywords are included in the first section of your page so they optimize your search, but also make sure they are catchy and enticing so they draw the reader to click through. How to optimize these? Schema Markup. Once you add it to your site, this form of microdata will create a rich description that will make your search engine results pop. If you have listed your product on Shopify, you may find this tutorial helpful: How to edit the SEO preview for your product.
Where Will Your Clients Go After They Leave Your Site?
Ideally, your client has purchased your product before they leave your site, but if not, don’t let them forget about you. Keep your product fresh in their minds by incorporating other off-page selling techniques, such as social media sites they can follow and share. If you are selling specifically on Amazon, we have some more SEO tips for selling Amazon products. We hope that after reading this you’ll feel better equipped and know exactly how to do voice search SEO. We’d love it if you include us in this next step in your growing business.